At the 450^th meeting of the Council of the Agency for Audiovisual Media Services (AMU), Sunčica Bakić was re-elected Director of the Agency for a four-year term, beginning in December 2026.

Bakić was first appointed Director of the Agency in December 2022, having previously served for nearly six years as Deputy Director and Head of the Monitoring Sector. She has been with the Agency since 2003, when she began her professional career as a Financial Adviser.

During more than two decades at the Agency, Bakić has held different positions and worked across several areas of its activities. As Director, she is responsible for the Agency’s lawful operations and business management, represents the institution, organises and manages its work, proposes work plans and programmes, and oversees their implementation.

There were no other applicants in the public competition for the position of Agency Director.

The meeting was attended by Council members Dragoljub Duško Vuković (Chairman of the Council), Dr Branko Bošković, Niko Martinović, Andrej Raspopović and Milan Radović.

The Council and the Agency will continue to operate within their respective legal competences, with the aim of improving the regulatory framework and ensuring consistent application of the principles of media freedom and professional standards in the field of audiovisual media services.